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A book club: the plan
Thinking beyond recession A blog is of little use if it serves merely as a monologue. Perhaps the best way to kick off some real thinking about business anthropology in Portugal would be to invite some...
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An email reply by Grant McCracken, MIT researcher/busines anthropologist
«Pedro, thanks for your note, and congratulations on the anthropological initiative. I like the blog a lot. It's filled with intelligent ideas and projects. I am not sure where to leave a note. But...
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Anthropology, petrol stations and consumer behaviour
And on...So, until my next business anthropology gig, I am going back to my father's petrol station tomorrow and give him a hand. In times of crisis, all help is welcome. Difference is that this time I...
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Participating and observing: a day at the petrol station
Marketing and ethnography Images like the one above don't really happen that much on the daily life of a GALP petrol station: part of the reason why this advert became so notorious here in Portugal....
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A petrol station revisited: end result over process
'Advertising Cultures', edited by Timothy Malefyt and Brian Moeran, two anthropologists working in the area of advertising research, is one of my favourite books ever. Today I feel particularly...
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GALP and business anthropology research
Hi there, Pedro here, I am a PhD anthropologist currently working for my father's petrol station, run by GALP (a predominantly Portuguese-owned fuel company). At present, I am using the tecniques...
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Looking for GALP
Hi, my name is Pedro and I am a PhD anthropologist. I am currently helping my father in his local business: a GALP petrol-station. GALP is a Portuguese-owned fuel company. I am currently using this...
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Coca-Cola and GALP: some thougts on equity and hope
A new paradigm on the making If there is ever anything close to a cultural and social revolution in our times it will neither come from the ‘State’, nor from academia. Both have lost their foot a long...
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GALP and citizenship: creating consumer culture
I remember this add from when I was little. For new blog visitors who are not Portuguese speakers the add reads as follows: 'Always in time for the future'. PhD anthropologists employed by corporations...
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Anthropology as brand: thinking equity
Dominique Desjeaux is a Professor of Anthropology at Sorbonne who runs an ethnomarketing unit. This unit, the Argonauts, engages in models of business outside the academic realm. Below you will find a...
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Business anthropology: time for a blog break
Hello there, The author of this blog is currently working for the family business (a GALP petrol station) while preparing my second submission for the recently formed International Journal of Business...
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Anthropology, business and function
This Youtube clip refers to a conversation between Siamack Salari, commercial ethnographer and Professor Michael Yorke, anthropologist. In the clip, Siamack and Yorke discuss the use of the term...
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Hello...
...and welcome to this blog. If you're a non-anthropology person, you are very welcome. The blog is written in a language that hopefully everyone can understand. If you're an anthropology person and...
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A note on technological colonialism: 'Magalhães' as an example
Inferiority complexes Portugal, my native country, is a place fascinated with 'abroad'. Our criterion of success and modernity often involves being able to show the rest of the world that we are just...
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GALP replies
Howdy Hello new visitors. I just had the first visit from Trinidad...I think I'm on 88 countries now. Thank you all for dropping by. Always happy when people leave comments (no pressure, though)....
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Profile: Alfons Van Marrewijk, Business Anthropologist & Consultant
In the following text, extracted from Culture Matters/Applying Anthropology (28-2-2009) business anthropologist and consultant Alfons Van Marrewijk talks about the role of anthropologists in...
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Profile: Donna Romeo, Corporate Anthropologist
'Donna M. Romeo is a PhD applied cultural anthropologist (1998 University of South Florida) with over 15 years of experience applying anthropology to the world of the consumer and driving insights into...
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'Anthropologists deep in the corporate bush'
'From banking to retail to high-tech to health care, the anthropological power of observation is in demand. One expects to find anthropologists studying the lifestyles of the Bushmen of southern Africa...
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A note on Intel Technology & Anthropology
'When cultures shape technologyBy Wolfgang Gruener, Senior Editor Tom's Hardware Guide. July 8, 2004 Chicago (IL) - Tech firms flood consumers which new products every month. Every single one will...
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Currently thinking: from the consumption of anthropology to an anthropology...
HmmmmToday, I was thinking of Grant McCracken's 'Chief Culture Officer'. It's an inspiring book and I urge people to read it. One of the things Grant says that I find really interesting is that he is...
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Ethnography = Innovation
In 2004, Intel was reported to have spent five billion dollars on ethnographic research. How much has your company spent on ethnograohic research last year? How much do you know about ethnography? How...
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Welcome
«Despite its growth, anthropological practice remains the poor relation within the discipline, its connections with the academic mainstream unequal and uneasy. Debate continues within the academy, even...
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Hibernation mode
This blog is now going into hibernation mode. I will return in 2011, while trying to think how to create more dialogue around it. A substantial part of this blog, so far, involved creating a data bank...
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World Economy at a Glance
The World Economy, as we know it today, is the condition of the economies of the various countries in the world. This is largely a monetary method of calculating the financial status of the different...
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Cell Phones Driving the Economy in Developing Countries
http://economy-of-a-country.blogspot.com/ Cell phones are an important contributor to the world economy, as well as developing countries. Prior to technological advances like cell phones, and other...
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